Driving Force Global had a very basic website that did not showcase any of their fleet range or the global locations they operated in and no CMS to update the content. During our discussions, the plan was to create a website that could rival their competitors and make an impact in their industry. More importanly they needed to list all of the upcoming events and a way for their private customers to book the transport services via an encrypted area on the website.
We initially focused on the brand to give us the inspiration as they had an existing logo that had strong elements, so we took this one step further and decided to animate the logo during the site load. We created bite-sized sections on the homepage from the inner parts of the structure, so it could allow the customers to navigate to areas of interest. We also combined an interactive map showing their worldwide locations and a fleet section with filtering capability.