EH Partners approached Artistsweb to re-design their existing website that was desperately in need of an upgrade. Their aim was to create an online presence that would appeal to the investment banking market, yet to have something elegant and high-end looking. The content had to stay the same but we're given complete creative freedom to come up with a concept that would work well across all devices and somethingt that would have a timeless appeal.
The brand was black and white so we pursued down that path as we felt it would be an ideal colour combination to experiment with. We through in an accent colour into the mix to tie in with the animated lines that played an important role in the overal feel of the UX design, which also complimented well with the atmospheric background imagery used. The end result was a perfect balance of minimal design juxtaposed with well executed animation.