Sammie was shortlisted for the Jewellery Designer of the Year Award. Her signature design aesthetic is streamlined geometry that is often juxtaposed with discreet femininity in the soft silhouettes of pearls.

Brand Strategy, UI / UX Design & Web Development

The Challenge

Sammie's vision was to take the work she was known for offline and expose it to a global market via her new e-commerce website. This project required strategic planning and art direction as Sammie required a lookbook of her models wearing the jewellery and combined with her signature jewellery pieces that customers could customise online, including an area where she could highlight her bespoke jewellery making service for her clients.

The Solution

It's always a bonus when a client provides great photography to work with, so our design team had a vast choice of shots to get their creative juices flowing. By working with her model and jewellery photography, our designers began to piece together how the structure of the website could have a lasting impact on the visitors. We followed a user-centred design process to create a sleek lookbook e-commmerce website to convert sales for her global market.

Web Design 1
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Responsive Web Design
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Responsive Website 1
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